Greenlam Industries Ltd. Returns to interzum 2017 with
Captivating Displays and a Wide Range of Innovative Lines

Company participated in the world-renowned German trade fair and left visitors spellbound
with unique dramatic creations that both intrigued and inspired

Much-awaited expo interzum rolled in again after two years and was the talk of the interior-design town. From 16th–19th of May 2017, the city of Cologne, Germany, was home to the world’s leading furniture and interiors exhibition. And as we have been doing for more than a decade, Greenlam Industries Ltd. participated in the exposition again, with this time marking the company’s 6th consecutive attendance.

interzum 2017 saw more than 1,700 exhibitors from 60 countries present their innovations, while approximately 69,000 visitors from 152 countries attended the fair. Impressed with a much-larger turnout than in previous years, Chief Operating Officer of Koelnmesse GmbH (the trade fair organizer), Katharina C. Hamma, said, ‘It was the best interzum ever yet.’

At this very exciting platform, where outstanding innovations in furniture production and interior construction define trends and rewrite palettes, Greenlam Industries Ltd. stood out as the largest exhibitor. The 200 sq mtr booth set up by the company was a tribute to innovation that combines pioneering technologies and artistic solutions.

interzum 2017 was additionally special, as it was the venue for the debut of Mikasa Floors and Doors on an international platform. This is the first time the company showcased Mikasa Floors and Doors at a global event.

Speaking about participating in this cosmopolitan and futuristic forum, Ms. Parul Mittal, Director Marketing and Design at Greenlam, said, ‘At Greenlam, our constant endeavour is to bring innovation and redefine interior spaces with superior quality products.

'We aim to bring back the best in international trends to India. We use state-of-the-art technology and create products that facilitate [the creation of] craftsman masterpieces. Platforms such as interzum give us the opportunity to showcase our best and take Indian trends to the world.

'Events like these give us a chance to share top practices with some of the world’s leading players in the home and interiors sector.’

In the concluding days of interzum 2017, the company also organized a special meet in the form of a cruise dinner for its international partners.

Over 70 partners came aboard the celebration ship and the gala was a great moment to admire the launch of innovative concepts at the trade fair and exchange notes on international trends.

As a leader in surfacing products, and with availability in over 100 countries, Greenlam Industries Ltd. made its presence strongly felt with the brilliant aesthetic appeal of its offerings and the exceptional quality of its products at one of the world’s most-esteemed interiors exhibition, interzum 2017.

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